We started with a sandwich shop in 1998 in Greenwich Village, New York City. We weren’t happy with mass market peanut butters and their questionable ingredients, so we started making our own from day one. We are committed to using simple, honest ingredients and only USA-grown peanuts. Many of our products are Non-GMO Project Verified, certified by Vegan Action, and certified gluten free. We even recently started our own farm in Northeast Arkansas with a mission to one day offer products from field to jar. We remain an independent, family-owned company run by our founder, Lee Zalben. We put our whole hearts into everything we do, and we believe that having fun is just as important as working hard.